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Blend+

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OVERVIEW

An app that helps perfectionists incorporate flexible thinking to keep them motivated for the long process of working on goals

Project: Blend+
Type:
UI/UX Design
Details:
Blend+ is an app that helps perfectionists incorporate flexible thinking to keep them motivated for the long process of working on goals. This app helps perfectionists set realistic goals, plan and execute ‘hedonic goal deviations’ (cheat days) by working with their friends or family members.

BRANDING

Blending absolute thoughts of perfectionists with other people’s perspectives and input

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CHALLENGES

Perfectionists’ Journey Map of Working on a Goal

Key Insights From The Journey Map

OPPORTUNITIES

“Planning hedonic goal deviations, in other words, planning cheat days help people stick to their plans and be more motivated.”

“Friends and family members can help perfectionists objectively see whether they are being too strict or not.”  

 

FEATURES

COMPETITIVE ANALYSIS

Through competitive analysis, the opportunity area became clear. Even though there were apps that provided community support, they did not aim to make the users less strict but to make them stricter about achieving their goals. There were also apps that allowed users to be flexible about their goals by letting them choose how many days a week they wanted to work on their goals. However, this cannot work for perfectionists, who have high expectations of themselves. Blend+ solves this by letting people set their goals with friends and family members.

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APP PAGES

For Blendies (Perfectionists)

Onboarding

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Setting Realistic Goals

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Inviting one or more Blenders (helpers) through messenger apps

 
 
 
 

Get notification on planned hedonic deviations

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Manage goals and deviations by using the main dashboard

Send messages to get encouragement when unplanned deviations are made

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For Blenders (Helpers)

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Give feedback on Blendie’s goal settings and action plans

Send nudges for hedonic deviations and manage them

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Send encouraging messages to Blendie when they are going through hard times

 

INFORMATION ARCHIECTURE