An app that helps perfectionists incorporate flexible thinking to keep them motivated for the long process of working on goals
Type: UI/UX Design
Details: Blend+ is an app that helps perfectionists incorporate flexible thinking to keep them motivated for the long process of working on goals. This app helps perfectionists set realistic goals, plan and execute ‘hedonic goal deviations’ (cheat days) by working with their friends or family members.
Blending absolute thoughts of perfectionists with other people’s perspectives and input
Perfectionists’ Journey Map of Working on a Goal
Key Insights From The Journey Map
“Planning hedonic goal deviations, in other words, planning cheat days help people stick to their plans and be more motivated.”
“Friends and family members can help perfectionists objectively see whether they are being too strict or not.”
Through competitive analysis, the opportunity area became clear. Even though there were apps that provided community support, they did not aim to make the users less strict but to make them stricter about achieving their goals. There were also apps that allowed users to be flexible about their goals by letting them choose how many days a week they wanted to work on their goals. However, this cannot work for perfectionists, who have high expectations of themselves. Blend+ solves this by letting people set their goals with friends and family members.